5 Best Companies To Buy Life Insurance From in 2023

Life insurance is something that no one wants to think about needing. While contemplating your death seems morbid, it’s essential in preparing for a potential future without that family member.

If you happened to die tomorrow, would you want your family to struggle due to lack of money? That’s what could happen if you’re contributing financially to the household and don’t have assets set aside to cover your family’s future needs.

Thankfully, picking the best life insurance company can protect your family from struggling with money at a time when they already have enough to overcome.

Best Life Insurance Companies Overview

Company Best For Insurance Offered
Multiple life insurance quotes from different companies Term life
Level term life
Return of premium life
Whole life
Haven Life Optional features Term life
Fabric by Gerber Life Families and new parents Term life insurance
Bestow Term life insurance Term life insurance
Those that may want to decrease coverage in the future Term life

Best for Getting Multiple Quotes


Best Life Insurance Companies - PolicygeniusWe included Policygenius as one of our top companies to buy life insurance from despite the fact they don’t (typically) offer life insurance directly.

Instead, Policygenius is a life insurance broker. They can help you shop with many life insurance companies at one time and choose from the many different types of available coverage, like universal life insurance and permanent life insurance. This allows you to make sure you get the best deal without spending hours getting quotes from each individual company.

Just fill out your information once and you’ll get quotes almost instantly from multiple quality life insurance companies. Read through your options, select a quote, then move forward with the formal life insurance application.

Now, there is one exception to their lack of direct lending. Policygenius partners with Brighthouse SimplySelect℠ to offer term life insurance coverage. Through this partnership, Policygenius can offer up to $2 million in coverage, and to get a policy, you won’t need to complete a medical exam. 

You will have to pick up the phone and call a Policygenius agent to answer a questionnaire, but once you do that, you could be insured in as little as three or four days (a welcome change from the weeks or months it takes with some companies).

Get a life insurance quote with Policygenius or read our full review.

Best for Customizing With Add-Ons

Haven Life

Haven Life insurance logoHaven Life provides term life insurance exclusively. Application and approval are 100% digital, and candidates can choose between exam-required Haven Term policies and no-exam, instant-quote Haven Simple policies.

Prices are fairly low, starting at around $14.99/month for $250,000 in coverage. With Haven Term, a 20-year, $500,000 policy costs about $17.50/month for a 35-year-old woman and $20.72 for a 35-year-old man. Coverage limits go up to $3 million.

Haven Simple offers less coverage — the range is $25,000 to $500,000. Policies are slightly more expensive than Haven Term; a $500K, 20-year policy costs about $24.31/month for a 35-year-old woman. The tradeoff is that you don’t have to go through a medical exam.

Besides competitive pricing and an easy application, the standout features of Haven Life are its short-term disability coverage and its optional policy add-ons, or riders.

Haven Disability Insurance starts at $10/month or less (they estimate $27.49/month for a $3,000 monthly benefit). If a disability or illness makes you unable to work, you can file a claim immediately. Short-term disability insurance doesn’t get easier than this.

Haven Life’s riders include benefits like a digital will and trust, along with some features that are more fun — e.g., a fitness app subscription, a travel app designed to reduce jet lag, and a discount on health services at CVS clinics.

Get a life insurance quote with Haven Life or read our full Haven Life review.

Best for Families

If you’re getting life insurance because you want to plan for your family’s future, Fabric by Gerber Life might be the best option for you. This direct-to-consumer insurance agency provides term life policies as well as tools for managing your family’s finances. In addition to affordable and customizable policies, Fabric by Gerber Life offers an app that can help you with everything from creating a will to organizing your spending and savings account in one place. For convenient collaboration, insurance policies are easily sharable with your partner or co-parent through the app or platform.

Coverage amounts for term life insurance range from $100,000 to $5 million and term lengths are available for between 10 and 30 years. Policies start at just $7.86 a month.

You can fill out an application in just 10 minutes to receive your personalized recommendations and get started.

Get a life insurance quote with Fabric by Gerber Life or read our full Fabric by Gerber Life review.

Best for Online Insurance


Best Life Insurance Companies - Find The Best Quotes - BestowOn the term life insurance front, Bestow is by far an excellent choice. You don’t need a medical exam or bloodwork to process your online application, and Bestow offers term life insurance for 10, 15, 20, 25, or 30-year terms.

Since everything is online, you can also get instant coverage if you qualify. Coverage ranges from $50,000 to $1.5 million. Bestow is available across the United States except for New York.

Get a life insurance quote with Bestow or read our full Bestow review.

Best for Increasing or Decreasing Coverage Later


Best Life Insurance Companies - Find The Best Quotes - LadderYour life insurance needs will change over time and that is why we included Ladder in this list. Ladder knows that you may not need as much life insurance in the future as you start building your financial assets over time. After all, if you have $500,000 in investments, that is probably $500,000 you won’t need in life insurance.

While you might not have $500,000 in investments today, regular investing over a decade or two could get you there. If you have a 30-year term life policy, that may mean you could be over-insured in the future. Ladder allows you to adjust your coverage levels at any time without processing fees and with ease.

Ladder’s policies are issued through highly rated insurers that have long histories of paying claims and supporting families.

Get a life insurance quote with Ladder or read our full review.

Related: The Average Cost of Life Insurance by Age

Find Your Personalized Life Insurance Offers

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What Is Life Insurance?

So what exactly is life insurance? It may be a bit confusing because there are so many different types. However, life insurance is pretty simple in its most basic form.

A life insurance company offers you a life insurance policy. The policy allows you to pay the life insurance company premiums in exchange for a guarantee that if you die during the policy period, they’ll pay out the amount of life insurance you purchased to the beneficiary of the policy.

Unfortunately, life insurance has gotten complicated because there are so many variations on the basic policy. The two most common types are term life insurance and whole life insurance.

Related: Term Life vs. Whole Life Insurance: Which Should You Choose

Term Life Insurance

Term life insurance allows you to purchase life insurance for a set term of time, such as 10, 20 or 30 years. You make premium payments during the period and if you die during the period, the life insurance company will make a payment to the beneficiary. However, if you don’t die before the end of the term, the policy expires and you get nothing.

While this may seem like a ripoff, it’s worth considering because term life insurance rates are typically cheaper than other options. The life insurance company is betting that, overall, they’ll pay out less in death benefits than the premiums they collect, allowing them to make a profit. It also protects your family in the unfortunate circumstance you die early.

However, during the policy term, we think you should also be saving and investing for your future. By the time the policy expires, you may have enough assets to no longer need life insurance.

But how much does term life insurance cost? Haven Life shared the following premium examples on their blog.

Based on the above data, you may see some distinct pricing trends. One of those pricing trends is that life insurance typically gets more expensive the longer your policy term is. When you think about it, this makes perfect sense. 

The longer a life insurance company insures you, the older you’ll be at the end of the policy. In general, the older you get the higher the risk is that you’ll die. If you die during the time when the life insurance policy is active, the company will have to pay out the death benefit. 

However, you should also consider the fact that your insurance will be in effect for a longer period of time. Rather than only covering you for 10 years, a 30-year policy offers three times the length of insurance. 

While you shouldn’t purchase a longer policy for no reason, if you actually believe you’ll need the insurance for the full 30-year term it’s probably a good idea to get the 30-year policy now. As you get older, life insurance rates usually increase. 

If you bought a 20-year policy today then need to purchase an additional 10-year policy when it expires, your rates may be higher to buy an additional 10-year policy in the future than it would have been to pay for a 30-year policy today. This is especially true if your health declines over the next 20 years.

Related: How To Get the Best Price on Term Life Insurance

Whole Life Insurance

A whole life insurance policy, on the other hand, will last your whole life as long as you keep making premium payments and follow the rules of the policy. Since it lasts your whole life, the insurance company is guaranteed to pay out when you die as long as the policy remains active.

Additionally, whole life policies have a cash value component that increases the value of this type of policy. This means whole life insurance rates will generally be more expensive than term life rates.

Be sure to weigh all the pros and cons of both term and whole life insurance with your agent to make sure you are making the best decision for your circumstances.

You may be wondering exactly how much whole life insurance costs. Unfortunately, whole life insurance is much more complex than term life insurance. There are many different types of policies and riders you can purchase that will impact the rates you pay. That said, here are some of the pricing examples we found from TopWholeLife.com.

As you can see, whole life insurance is much more expensive than a term life insurance policy. That said, a whole life policy will be in effect until the day you die unless you quit paying your premiums or cancel the policy.

Related: Is Whole Life Insurance a Good Investment?

Why You May Need Life Insurance 

Typically, people buy life insurance to protect their families, loved ones, or businesses should they die a premature death.

It provides assets so people or businesses can continue to function, recover, and live a normal life without the income or knowledge the insured person usually provides. 

Related: Is Life Insurance Worth It and When Do You Need It?

What Does Life Insurance Cover?

Life insurance offers a payout based on the amount of coverage you selected when you took out your policy if the insured person dies and followed the restrictions of the policy.

If you die of natural causes, a car accident, or in another way that wasn’t excluded and happens in the normal course of life, your policy should pay out the death benefit to your beneficiary.

What Doesn’t Life Insurance Cover?

Life insurance won’t cover all deaths. Certain deaths are excluded based on the restrictions listed in the policy. Common exclusions include death by suicide in the first two years of the policy, murder by the person that stands to benefit from the policy payout, and death caused by willing participation in criminal activity.

There are also exclusions listed in your policy such as sky diving or other dangerous activities. There may be other exclusions, as well, so make sure to read your policy in full before you purchase it.

A life insurance company may deny your death benefit if you lied on your insurance application. For instance, if you lied about your health or smoking habits to get a lower rate and the insurance company finds out about it, they can refuse to pay out your death benefit based on the rules in the policy.

It’s important to keep in mind that traditional life insurance coverage only covers death. If you get seriously injured, it won’t cover you. It won’t cover your lost income if you can’t return to work, either.

Related: An Introductory Guide to How Life Insurance Works

What To Look for in a Life Insurance Product 

It helps to know what to look for when shopping for a life insurance policy. First, you’ll want to determine what type of policy you want to buy. After you figure that out, you should consider how long you’ll need life insurance for (the term) and how much money your beneficiary would need should you die (the benefit or coverage amount).

Next, shop multiple insurers to find a policy that meets your needs. Take a look at the premium, or cost, of the policy as well as the financial strength and customer service ratings of the companies you’re considering buying from. Read and understand the policy before you purchase to make sure you’re getting what you think you are.

Related: How To Buy Life Insurance Online

How Life Insurance Rates Are Determined

Life insurance rates are determined by a vast number of factors, but essentially insurers are pricing policies based on the chances that you’ll die. They may look into factors including:

  • Height
  • Weight
  • Age
  • Gender
  • Your current health
  • Your health history
  • Your family’s health history
  • Whether you smoke
  • What activities you take part in
  • Occupation
  • Term of coverage
  • Amount of coverage
  • Lifestyle
  • Driving record
  • Alcohol consumption
  • And more

Insurance companies don’t always get their premiums priced correctly. After all, people die prematurely in ways that are completely unpredictable based on the above factors.

Even so, life insurance companies spread the risk that they’re wrong out over a large number of policies they issue so that overall, they’ll end up earning a profit and can pay out death benefits to those that are entitled to them.

Related: How Does Your Health Affect Your Life Insurance Rates?


Life insurance is an important financial tool for many families. If your family couldn’t survive financially without struggling if you or your spouse died, you should probably consider getting a life insurance quote and purchasing the right coverage option for your family’s needs.

That way, you can have some peace of mind that should the unthinkable happen, your family can deal with the issue at hand rather than worrying about how they’re going to be able to financially survive as well.

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